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فریــــــماه - رپورتاژ آگهی و تبلیغات خبری

فریــــــماه

رپورتاژ آگهی چیست؟

ریپورتاژ آگهی همان (Advertorial) است

مطالبی که در این بخش قرار می‌گیرند علی‌ رغم اینکه ظاهری شبیه به سایر مقالات و مطالب دارند اما در واقع با سفارش قبلی و با هدف تبلیغات اینترنتی برای کمپانی ها و شرکت های تجاری تهیه شده‌اند.

در سایت بک لینک شاپ به آدرس www.backlinkshop.net/reportage-agahi فضای اینترنتی در برخی وب‌ سایت‌های خبری و مجلات اینترنتی نیز از چنین شیوه‌ای برای تبلیغات استفاده می‌شود. رپورتاژ آگهی یکی از بهترین روش‌های برندسازی و تبلیغات اینترنتی است که بزرگترین برندهای دنیا برای معرفی محصولات و خدمات جدید خود از آن استفاده می کنند. رپورتاژ آگهی در واقع به این دلیل تاثیرگذاری بالایی دارد که نوعی تبلیغات غیرمستقیم است و مخاطبان در زمان مشاهده آن بیشتر اعتماد می کنند و کل مطلب را مشتاقانه مطالعه می کنند.

این روش نوین و موثر برای افزایش فروش و جذب ترافیک است معمولا در رپورتاژ آگهی و تبلیغات خبری یک روال داستانی دنبال می شود و در نهایت نیاز به محصول و خدمات شما نتیجه آن داستان است. این داستان توسط یک فیلم نامه نویس و یا داستان گوی ماهر بایستی انجام شود تا تبلیغاتی بودن آن کمتر دیده شود، همچنین درج لینک شما در سایت دیگر یکی از روش های استفاده از رپورتاژهای آگهی است که این بار هدفمند و با تاثیر بالایی انجام می شود. ریپورتاژ آگهی درواقع یک خبر است که در قالب یک مصاحبه یا گزارش و یا مقاله در خبرگزاری‌ها و سایت‌های خبری پربازدید منتشر میشود که شامل یک تیتر جذاب، چند پاراگراف متن و عکس می باشد.

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